OVERVIEW
Bow&Bo
Sector: Fashion Retailer
Tags: Shopify / Website Design / Adobe Illustrator / Kalviyo / Logo Design
Date: January 21
Bow&Bo is a UK-based baby and kids clothing brand, founded by Becky Bowyer and Erin Borini. Their mission is to create stylish, on-trend collections for little ones and families, using only organic cotton and bamboo fabrics that are super soft, toxic-free, and long-lasting.
With their products already gaining attention from celebrities and influencers — from Vogue Williams and Rochelle Humes to England footballer Luke Shaw — Bow&Bo needed a professional brand identity and an e-commerce website to harness that momentum and grow their business online.
The challenge was to design a logo that appear high end and digital store that would feel fashionable, playful, and high-quality — aligning with their audience of modern families and mini fashionistas.
Personal Luxury Brand
When founders Becky Bowyer and Erin Borini partnered with Roobarb Creative, they wanted their brand to reflect their initials while embracing the name Bow&Bo, inspired by their surnames. We designed a sleek, overlapping “B” motif that merges their initials into a simple yet striking logo, creating a luxury identity that stands confidently alongside high-end brands.
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Piter Bowman
Where White Space Meets Style Highlighting Organic Fashion
In designing the Bow&Bo website, I focused on creating a clean, modern interface that fully embodies the brand’s ethos. I utilized ample white space to give the layout a fresh, uncluttered feel and to allow the high-end e-commerce photography to truly stand out. A warm coconut tone was introduced to add subtle differentiation and visual interest. This color palette complements the natural, sustainable materials Bow&Bo is known for, including organic cotton and bamboo, and reinforces the brand’s commitment to style, comfort, and ethical production. The design highlights the versatility and beauty of their sweater sets, showcasing the soft textures and stunning tones in a way that feels effortless and aspirational. Every element was carefully considered to reflect Bow&Bo’s passion for ethical, toxin-free fashion and their dedication to mindful design and manufacturing, creating a website that is both visually appealing and true to the brand’s values.