Coming from a corporate background, I made the deliberate choice to go freelance to offer something agencies often can’t — a truly personal, one-to-one experience. This shift allows me to work closely with each client, understanding their unique vision and goals on a deeper level. I’m passionate about building genuine partnerships, tailoring strategies and designs that resonate personally, not just broadly. It’s this hands-on approach that helps me deliver meaningful, custom solutions that agencies, with their broader focus, often miss.

I’ve evolved to work alongside a diverse mix of clients — from dynamic startups to established brands across various industries. My passion is turning ideas into compelling digital experiences that make a difference.