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OVERVIEW

Fuelled by Chefs

Sector:Food & Ctaering
Tags: Looka / Website Design / Logo Design / Photography
Date: November 23

Fuelled is an innovative office catering company based in Manchester, dedicated to bringing happiness to the workplace through healthy, delicious, and sustainable food. Their mission is simple: to energise and reward staff with meals that not only taste amazing but are also ethically sourced and environmentally friendly. Fuelled works with forward-thinking companies that understand the power of food to inspire, motivate, and bring people together.

Fuelled approached roobarbcreative with a clear goal: to build a distinctive brand and online presence that reflected their unique approach to office catering, sustainability, and culinary creativity. Their business model relies on Local Supplier, Renewable energy drive and rotating global menus. They needed a visual identity, website, and delivery design that communicated these values while appealing to modern workplaces.

Bespoke Logo

The bespoke Fuelled logo features the “ll” stylised as a knife and fork, reflecting their culinary focus while creating a memorable, playful touch. Their coolour paltter utilise fresh colour include white, green and a rnage of strong food imagery  taken form a onsite shoot for autheticiy.

A Recipe for a User-Focused Design

We developed a clean and intuitive design for the website, focusing on clarity to immediately communicate the company’s purpose: providing healthy, sustainable corporate catering. The layout was structured to highlight key selling points, such as our commitment to local sourcing, the expertise of our chefs, and our eco-friendly practices. We also clearly outlined the entire service process, from food preparation to on-site serving, making it simple for potential clients to understand. To boost user engagement, we integrated features like a newsletter sign-up and easy-to-find contact information. Ultimately, the design prioritizes a straightforward user experience and effective communication of our brand’s values.

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Piter Bowman