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OVERVIEW

Illuminate
Training, Development
& Coaching

Sector: Training Servicest
Tags: WordPress / Website Design / Adobe Illustrator / Logo Design
Date: February 25

Illuminate supports both the education and business sectors, working with those who want to build confidence, embrace their authentic leadership style, or achieve ambitious goals. Their programmes and coaching are designed to help clients discover their inner strength, unlock their potential, and shine in their own unique way.

The challenge was to create a brand and website that captured this personal meaning while also communicating the professional values of coaching: guidance, empowerment, and transformation.

Crafting a Personal Visual Identity rooted in the stars

When Jess, the founder of Illuminate, approached us to design her brand and website, it was clear from the very beginning that stars would be central to her vision.

We designed a brand identity and digital presence that shines with hope, inspiration, and clarity.

  • A star-inspired logo, designed to symbolise guidance, growth, and the light we all carry within.
  • Visual elements that reference both the night sky and the concept of illumination, reinforcing Jess’s message of clarity and empowerment.
  • A colour palette that balances warmth and professionalism, creating an approachable yet aspirational identity.
  • A visual system flexible enough to be used across print, digital, and presentation materials.

Website Design & Delivery

  • A clean, intuitive website showcasing Illuminate’s services in training, development, and coaching.
  • Hero visuals with star motifs, immediately tying the brand story into the digital experience.
  • Clear calls-to-action to encourage enquiries and client engagement.
  • Fully responsive design, ensuring seamless performance across desktop and mobile.
I chose to work with Rachel because of her extensive experience in digital marketing and website design, especially within the wellness and health sector, but what really stands out about her is her warmth, passion to help people and she just gets you! She listens to your vision and values and brings her expertise to the table, but always with your lead. From logo’s to website building /re-vamping and overall branding, she helps bring your dream to life Jessica Lomas, Owner at Illuminate